At a time when change is constant, the world is full of noise and adapting to new technology is an ongoing requirement, being real grounded and real more important than ever.

Navigating and adapting to change have become crucial skills for enjoying a fulfilled and productive life in the future. Resilience, self reliance, being flexible and agile, and possessing the ability to process information and learn quickly are now more than ever before critical factors that will determine the quality of your life five to ten years from now.

Few people are born with these traits. Most people with these skills and strengths have gained them over a very long time through experiencing failure, hardship or loss. But suffering the pain of severe grief and significant tragedy in their lives.

You've been wanting to start, update or change in some way and get done so you can benefit from and move on.

You would be motivated if you could get it done this year (i.e. in the remain 9 months)

🡽 Agile Thinker 🡽 Problem Solver

🡽 Coffee Drinker 🡽 Dog Lover

🡺🡺🡺 Focused on Service and Solutions ...

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1.

What is the most important thing in your business that ...

Let's catch up for a coffee so you can tell me a bit about it. If you don't come away with some fresh ideas and answers, and closer to getting it done then the second coffee is also on me, with an extra shot 🙂

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Catching up at a cafe in person will depend on my local availability and the subject I may be able to help you with. I'm mostly available in Hawke's Bay so please feel free to chose one of the available times in my diary and I'll look forward to seeing you. I'll share my experience and knowledge within my areas of work/life expertise over four decades with the genuine intention of helping you. You won't owe me anything, I just like helping people who want to learn and do better. If in the processk of catching up for a coffee (or tea or kombucha or something else) chyou would like to

If it's not area that I know I am able to help you with I will tell you and give you some tips and pointers on how to navigate in the right directioni

If you're not in Hawke's Bay you're very welcome to message me. I'm more than happy to catch up elsewhere in New Zealand when I can. I'll reply personally and let you know either way, suggest an alternative

I am an advocate for using AI and employ it for many tasks every day. I actively help business owners navigate the AI landscape and teach people who are keen to learn, how to use AI tools effectively for themselves and in their business. There are many situations where being real and human is far more important than the potential benefit or time leverage offered by AI. In this situation you're come to this website to learn more about me or to check me out in some way, or you may have simply landed here randomly without ever having heard of me. This is my personal website, not one of my business websites. It represents who I am and what I'm about. The content is open on and honest and about making real connections in genuine way, I have no commercial goal for this website, it is simply a place to share with my others, including my friends and family. I value transparency highly and abhor dishonesty and deception, which was always a challenge during my younger years when I worked for companies in sale roles and learning about my natural hard-wired personal priorities around things like values and ethics, and being true to oneself.

I've always hit or surpassed sales targets and I've never been 'let go' from any job, however I've left jobs, some very lucrative ones, due to incongruencies between my person values and commercial expectations.

knowing anything about me, which of course isn't actually 'random' at all.

If simply a result of the thousand of data points that have been collected by various algorithms from the hundreds of search engine queries you've made and websites you've visited over many years, along with more recent advances capability of the AI capabilities now embedded in search engines and algorythms that can now to more accurately share content that is of interest to you. If that happens to be the case, and you're in New Zealand, then definitely give me a call or catch up for coffee, or tea or mombucha🙂for some reason👍

If we catch up for a coffee

Rick’s insightful approach and creativity added significant value and measurable improvements to our business over several years.
We initially engaged Rick's agency, Real Digital to look after our online advertising. Within 3 months with Rick's guidance we dropped our print advertising completely. Our sales increased and costs went from $25k to $5k per month with a substantial increase in Advdertising ROI.
Rick was a key part of our internal team as an outsourced provider and contributed to our success in many more ways than the originally required.
Rick Wallace smiling warmly while working on a digital tablet in a cozy, sunlit studio filled with art and photography.
Rick Wallace smiling warmly while working on a digital tablet in a cozy, sunlit studio filled with art and photography.
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Stuart G

My Work & Passion

Guiding your business through AI with heart and insight

Mentorship

Personalized guidance to navigate AI challenges and opportunities.

A warm, inviting workspace with Rick Wallace engaging in a one-on-one mentorship session.
A warm, inviting workspace with Rick Wallace engaging in a one-on-one mentorship session.
Workshops

Interactive sessions blending technology with human-centered values.

A lively workshop setting with participants collaborating and learning about AI.
A lively workshop setting with participants collaborating and learning about AI.

Reach out, ask a question or say 'Hello"

If you'd like help navigating a challenging area in your business or life please feel free to reach out. I treat people I don't know just as friends who I haven't met yet so you'll receive a warm response with kindness and consideration.

It was a very slow process, and many disappointments, not to mention the financial cost, particularly in business and over several decades I have experience just how flawed and risky a default approach like that can be.

However I am at a point now where I'm totally comfortable being hard-wired that way and wouldn't want to change it, "not even for a million bucks"🙂

I finally realised that being true to who we really are, knowing our purpose, finding our passion, and standing for what we believe to be good and true are the most significant factors, not just for happiness and contentment but in determining the overall value, quality and longevity of our lives in the long game.

My perspective is that if we're hard wired to be a certain way, like kind and thoughtful, or naturally wanting to help others and we don't give them space to be used or expressed but instead stifle or subdue them, for fear or to avoid being hurt or ejected, or perhaps taken advantage of, then that in itself is a greater price to pay and produces a far a worse outcome in our lives over time than if we simply followed out heart and inherent values, even with the risk or actual adversity we may experience if we are rejected or taken advantage of.

Yes to being more discerning and perceptive, but not to not being kind and generous, compassionate, interested, patient or considerate to anyone because they may not appreciate it or may may turn around and bit you.

So if I can help I will and if I don't have the expertise or experience with whatever you'd like help with I'll say so. I avoid giving advice unless it is specifically asked for and is something I know for sure I'm qualified to talk about.

It can be the process itself rather than the specific knowledge of the person you're talking to, which leads to the best outcome. Explaining or sharing something with someone who listens and is curious to understand the situation or challenge and asks thoughtful questions, will often make the solution clearer and easier to manage, and nearly always allows you to start moving forward if you've been stuck on it.

This is my personal website and intended to generate leads or sell anything. It's simple a public extension of who I am and what I do. A contact point for sharing and connecting with people. I'm happy to share anything I've learned over several decades of figuring out why I'm here and what it's all about if it can help someone on their journey. Sharing always benefits the give just as much, if not more than the receiver when done without expectation of personal gain, leverage or influence. It is more than likely that I may connect with someone through this site that will lead to opportunity or benefit, but the value for me is that is not the purpose, and opportunities and good outcomes are always better when mutually gained.

Reach out, ask a question or say 'Hello"

If you'd like help navigating a challenging area in your business or life feel free to get in touch. I greet people I don't know like 'friends who I haven't met yet' so please feel comfortable reaching out.

This is my personal website, it's not about gaining leads or selling anything, just a public extension of who I am and what I do and a place to share and connect with people.

I'm happy to share my knowledge If it will help you in your journey . Human warmth is more precious in our digital world than ever so I feel privileged and grateful that regardless of how much I share, there's always more left to give.

And if I don't have the specific experience I'll let you. I avoid telling people what they should do, anyway, even in areas that I have a lot of experience and knowledge in. More often that not it's the process itself rather than the specific knowledge of the person you're talking to that leads to the best outcome anyway.

Sharing and explaining something with someone who listens well, is curious to understand the situation or challenge you're dealing with and is able to ask thoughtful questions , usually makes the solution easier to find if it doesn't solve it immediately. It always lets you move forward again if you've been stuck.

A Career in Technological Evolution and Business Innovation

Rick Wallace's career is a narrative of mastering transformative technologies. This section highlights his journey from a telecommunications technician to a strategic AI consultant. His trajectory showcases foresight, technical curiosity, and a knack for turning innovations into business advantages

At the core of his value is a unique blend of technical skills, business leadership, and creative problem-solving. This combination has made him a valuable guide for businesses facing today’s digital challenges.

Foundational Decades

(1981 - 2003)

From Radio Waves to Corporate Leadership

This formative period was strategically significant, establishing the twin pillars upon which Rick's later entrepreneurial success was built. His initial work in telecommunications provided a deep, ground-level understanding of network infrastructure, while his subsequent rise through corporate sales and management forged high-level business acumen. This era cultivated a rare combination of technical knowledge and strategic commercial insight.