Hi! I'm Rick

Digital Consultant Ai Coach

In the early 2000s websites and online solutions were often pitched as a magic bullet for small and medium businesses. 

Today, the buzz is about AI, and again we see many claims about it being a magic bullet for your business. 

The reality is that AI can revolutionize your business operation. You can use it to streamline operations, automate tedious tasks, and make data-driven decisions in your business.

AI can also improve your customer experience, optimize marketing strategies, and boost your bottom line.

As a digital business coach, my business experience spans three decades, with a strong interest in emerging technologies.  I have a solid grounding in business disciplines and twenty years of professional involvement with online technologies. My credentials in website development and online marketing are at an expert level, so I am well-positioned to help you grow your business. My focus is helping business owners use AI to move their profitability to the next level, and eliminating the wasted time spent on Google searches about Ai or falling into a rabbit hole learning about it. 
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Services

Grab the low hanging fruit

Having a digital expert can help you achieve better results with online marketing, but if you're not ready to hire one yet, I have a win-win idea. As a former digital agency owner, I noticed that many businesses overlook easy, cost-effective opportunities to improve their online presence. I can help you identify and pick this "low-hanging fruit" for better digital profile, Google ranking, and financial results.

Start Picking
Special

Struggling to keep up with fast-paced tech changes in your business?

Unsure where to start?

Let’s work together to identify the areas where your business could benefit from digital technology. Whether you’re just starting, looking to expand your online presence or upgrading your internal systems, we can determine the best strategies to help your business thrive. I can help you confidently navigate the digital technologies that apply to your business, and help you take you take your business to a new level. Let’s explore the possibilities together!

Is Ai what I need - the secret bullet?

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Shall I throw out the baby with the bath water? Keeping things in perspective.

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How I can help grow your business

Four decades in sales, marketing and management has given me the type of experience value to your business my experience gained during the digital agency and website building company in Wellington. I have a strong commitment to achieving tangible results for my clients, I'm committed and dedicated to the work I do and I enjoy working with clients who are open to change and growth.

Where I help ...

Marketing

Are new technologies and marketing techniques essential? Gaining the best results takes ...

New technologies and marketing techniques are essential

To achieve maximum bottom-line results from your marketing and social media you need to communicate your unique benefits.  It's not a cookie-cutter approach, it must be personalised. As a digital consultant and coach, I help ensure your digital marketing produces the most cost-effective and profitable outcome for your business.

Operations

NZ businesses started using the cloud 20 yrs ago. We're in the 'final adopters' stage. Interestingly ... 

Business started to adopt the cloud 20 yrs ago ...

You may be using hosted cloud services in parts of your business now without having made a strategic decision to convert to the cloud. Improvements in access, useability and convenience bring other benefits, including reduced costs and increased security. As a digital consultant, I can help guide you through moving to the cloud.

Focus

Are you putting big rocks into the jar first or is it full of sand and gravel? Maintaining focus is critical ...

Are you putting big rocks in first? Maintaining focus is critical.

You know how challenging it can be at times to stay on top of the priorities in your business. Your marketing and the productivity of your business systems are high-priority but easily pushed back by the noise in your business. As a digital coach, I help you stay focused on the priorities you want to focus on, which give you the best outcomes.

My approach

Know Your Business

Would you trust a doctor to treat you without any diagnosis? Diagnosing your business ...

Diagnosing your business is the first step of making any improvements

You understand your business better than anyone. To help you make gains in critical areas such as digital marketing and business systems I prioritise learning about your business and industry. Assisting business owners for two decades highlighted how much more value I can deliver when I understand your business well.

Roll Up My Sleeves

Getting the best marketing results takes more than implementing the latest technology  ...

There are no silver bullets for improving business results. This includes digital technology. Increasing sales, profit, and efficiency in business takes time, effort, and a well-developed plan. A strength I bring as a digital contractor is my experience and capability to overcome inevitable hurdles and achieve a successful outcome.

Measurable Results

Getting the best marketing results takes more than implementing the latest technology  ...

After being involved in the digital space since the very beginning, I know for sure that there are no silver bullets. Like everything else in your business, making digital gains takes time and effort. As a digital consultant, my commitment to achieving measurable results will help you achieve a profitable outcome in your business.

Key Competencies

Customer Acquisition

Customer Acquisition

Digital Strategy

Getting the best marketing results takes more than implementing the latest technology  ...

After being involved in the digital space since the very beginning, I know for sure that there are no silver bullets. Like everything else in your business, making digital gains takes time and effort. As a digital consultant, my commitment to achieving measurable results will help you achieve a profitable outcome in your business.

Social Media

There are no silver bullets for improving business results. This includes digital technology. Increasing sales, profit, and efficiency in business takes time, effort, and a well-developed plan. A strength I bring as a digital contractor is my experience and capability to overcome inevitable hurdles and achieve a successful outcome.

Customer Acquisition

There are no silver bullets for improving business results. This includes digital technology. Increasing sales, profit, and efficiency in business takes time, effort, and a well-developed plan. A strength I bring as a digital contractor is my experience and capability to overcome inevitable hurdles and achieve a successful outcome.

Sales Management

Getting the best marketing results takes more than implementing the latest technology  ...

There are no silver bullets for improving business results. This includes digital technology. Increasing sales, profit, and efficiency in business takes time, effort, and a well-developed plan. A strength I bring as a digital contractor is my experience and capability to overcome inevitable hurdles and achieve a successful outcome.

Market Analysis

Getting the best marketing results takes more than implementing the latest technology  ...

There are no silver bullets for improving business results. This includes digital technology. Increasing sales, profit, and efficiency in business takes time, effort, and a well-developed plan. A strength I bring as a digital contractor is my experience and capability to overcome inevitable hurdles and achieve a successful outcome.

Competitor Analysis

Getting the best marketing results takes more than implementing the latest technology  ...

There are no silver bullets for improving business results. This includes digital technology. Increasing sales, profit, and efficiency in business takes time, effort, and a well-developed plan. A strength I bring as a digital contractor is my experience and capability to overcome inevitable hurdles and achieve a successful outcome.

Google Analytics

Getting the best marketing results takes more than implementing the latest technology  ...

There are no silver bullets for improving business results. This includes digital technology. Increasing sales, profit, and efficiency in business takes time, effort, and a well-developed plan. A strength I bring as a digital contractor is my experience and capability to overcome inevitable hurdles and achieve a successful outcome.

Online Marketing

I can provide valuable insights and strategies to help your business grow and succeed. Let's work together to take your business to the next level!

I can provide valuable insights and strategies to help your business grow and succeed. Let's work together to take your business to the next level!

Leadership Coaching

Getting the best marketing results takes more than implementing the latest technology  ...

There are no silver bullets for improving business results. This includes digital technology. Increasing sales, profit, and efficiency in business takes time, effort, and a well-developed plan. A strength I bring as a digital contractor is my experience and capability to overcome inevitable hurdles and achieve a successful outcome.

Grounding & Focus

Getting the best marketing results takes more than implementing the latest technology  ...

There are no silver bullets for improving business results. This includes digital technology. Increasing sales, profit, and efficiency in business takes time, effort, and a well-developed plan. A strength I bring as a digital contractor is my experience and capability to overcome inevitable hurdles and achieve a successful outcome.

Business Automation

Many aspects of your business  can be automated. The benefits for marketing are significant...

Business automation delivers significant gains in productivity. In your marketing it can improve the quality of your lead nurturing 

About me

I take a pragmatic, hands-on approach when helping clients to use digital technology more effectively and profitably. My strength is identifying sticking points and opportunities for growth and thinking out of the box to create practical solutions that are cost-effective and efficient.

more about

Recent projects

Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate one-to-one customer service.

Online Business

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Content Writing

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Content Writing

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Online Business

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see Pricing

Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate one-to-one customer service.

Starter

$20

/ month

  • Up to 3 chat operators
  • 200 Chatbot Triggers
  • Quick Responses
  • Google Analytics
  • Messenger Integration
  • Email Integration
  • Mobile + Desktop Apps
  • Drag & Drop Widgets
Get started

Premium

$60

/ month

  • Up to 3 chat operators
  • 200 Chatbot Triggers
  • Quick Responses
  • Google Analytics
  • Messenger Integration
  • Email Integration
  • Mobile + Desktop Apps
  • Drag & Drop Widgets
Get started

People are saying

Podcasting operational change management inside of workflows to establish a framework. Taking seamless key performance indicators offline to maximise the long tail.

John Doe

Codetic

Podcasting operational change management inside of workflows to
establish a framework. Taking seamless key performance indicators
offline to maximise the long tail.

John Doe

Codetic

Podcasting operational change management inside of workflows to
establish a framework. Taking seamless key performance indicators
offline to maximise the long tail.

Contact Me

My Location

Whakatane Eastern Bay of Plenty

Mail

rick@wallaceconsulting.nz

Phone number

+64 22 506 8434